Introduction

The 1980s are often considered a golden era for music, but how were Americans, in particular, feeling about the 1970s pop group Boney M during that time? Boney M, known for their catchy disco anthems and vibrant stage presence, carved out a unique place in the music scene of the 1970s and early 1980s. However, the average American listener in the 1980s may not have been aware of them. This article dives into the American perception of Boney M during the 1970s and early 1980s, focusing on their impact and presence in the US music market.

The Lack of Awareness in the 1980s

The 1980s were certainly not a time when Boney M had a strong presence in the American market. They were hardly remembered or discussed in the media, and it’s clear that they were more recognized in regions like the Soviet Union than in the United States. While they were a central force in the disco era, they managed to maintain a moderately successful career during the early 1980s, but never achieved the level of popularity that would have been expected from such a significant group.

No Major Appearances or Chart Success

One of the reasons for Boney M's limited presence in the U.S. during the 1980s is the simple fact that they did not participate in major television appearances or radio shows. Talk shows and television slots were crucial for exposure, and Boney M's failure to capitalize on these opportunities meant that they were never as widely known as they could have been. Moreover, the group's chart success in the U.S. was limited; their highest charting single in the 1980s, 'Hawaii', only reached number 39 on the US charts, a far cry from their earlier success in the 1970s.

Early Success and Influence

Before their decline in the U.S. in the 1980s, Boney M was a significant force in the 1970s disco scene. Between 1976 and 1979, the group had several hits, including two number-one singles and the top-selling song of 1978, 'Rivers of Babylon'. This success in the early 1970s allowed Boney M to gain a substantial following in Europe and beyond. Their music was groundbreaking for its fusion of Caribbean, African, and Middle Eastern influences, which set them apart from other pop groups of the time.

Records Not Released in the US

An important factor in the limited success of Boney M in the U.S. market is the fact that many of their records were not released in the country at all during the vinyl era. While some of their music was available in other formats, the lack of official releases meant that many American listeners were simply never introduced to the group's music. Additionally, pop music stations in the U.S. did not feature Boney M's music as regularly as those in other markets, further limiting their exposure to American audiences.

Conclusion and Revival

The story of Boney M's relationship with the American public is a fascinating one. From being giants of the 1970s pop and disco scenes to largely being absent from the 1980s, Boney M offer a unique perspective on the ever-changing landscape of music and cultural trends. However, a recent re-introduction by a friend via a CD collection shows that there is still a place in heart for Boney M's music. The rivers of Babylon, a hit single from 1978, is a prime example of the group's enduring charm and appeal.