Bigtown's Dilemma: Unpopular but Honest Insights
Big Hit Entertainment is a global powerhouse in the K-pop industry. However, as a consumer and fan, I believe that both the positive and negative aspects of Big Hit need to be acknowledged. This article presents a balanced view on both sides of Big Hit, recognizing their strengths and pointing out areas for improvement.
Popular Aspects of Big Hit Entertainment
On the positive side, Big Hit Entertainment gives its artists a lot of creative freedom, which I find commendable. Unlike some other major agencies, Big Hit's artists, such as BTS, are allowed to explore their individuality and bring unique styles to their work. This creative autonomy is undoubtedly one of the reasons why they stand out in the industry.
Unpopular Aspects of Big Hit Entertainment
Increased Surveillance and Lack of Privacy
However, my perception of Big Hit has become increasingly negative over time, particularly regarding their management style. BTS, in particular, has cameras following them everywhere, even when they are not promoting. This constant surveillance is both invasive and unnecessary, given that all artists have a personal and private life. It is disheartening to see the same pattern repeated over and over, despite the obvious need for some privacy.
Theorizing and Overpromotion
Another issue I have with Big Hit is their tendency to over-theorize and hype new releases. Take, for example, the debut of a new girl group. While there is nothing wrong with fostering interest through theories, the excessive number of theories can be overwhelming and may detract from the actual music. This obsession with creating buzz can overshadow the quality of the music, leading to a superficial fanbase.
The BTS Shadow
The debut of Enhypen and the constant comparison to BTS highlight another area for improvement. Big Hit seems to be fixated on creating a second BTS, which often overshadows the achievements of other groups like TXT . This mindset can lead to a hegemonic dynamic whereENCHMARKING OTHER GROUPS or artists, ultimately stifling the unique talents of those under their management.
Overproduced Content
The practice of releasing multiple versions of albums and music videos is another point of contention. While it can be argued that more versions offer more value to consumers, the constant re-releases can feel redundant and detract from the originality and impact of the content. For instance, the additional MVs for songs like "Dynamite" are appreciated, but multiple versions of IDOL featuring Nicki Minaj could have been avoided if a final decision had been made earlier.
Struggles for Solo Artists
Support and Promotion
Despite their exemplary handling of privacy and scandal, Big Hit's approach to solo artists is still a mixed bag. While they allow their artists to release solos or mixtapes whenever they desire, the lack of promotion for these solo works is concerning. For instance, BTS members have not been allowed to actively promote their solo songs, which means that these talents are not utilized to their full potential.
Version Overload in Variety Shows
Moreover, the constant versions of their own variety shows can be too much. Even though the company has its own MCs, the presence of outsider hosts, like Dispatch, can be perceived as a step away from true representation. This does nothing to build a loyal, consistent fanbase.
On the other hand, Big Hit Entertainment has made positive strides in protecting their artists' privacy during Scandal situations. They typically wait for an official statement before involving their artists, which is a refreshing change from the typical industry practice. Additionally, their creation of dedicated variety shows demonstrates a commitment to quality and originality, which is a commendable approach.
While I recognize the positive aspects of Big Hit, the increasing focus on surveillance and the over-theorizing of new releases are areas that need significant attention. Striking a balance between hype and authenticity is crucial for long-term success in the industry.