Is BLACKPINK's 'Forever Young' Supposed to Have a Music Video, But YG Entertainment Decided Not to Produce It?

The claim that BLACKPINK's hit song 'Forever Young' was originally planned to have a music video, but YG Entertainment decided against it, is a misconception. Let's explore the reality behind this alleged situation.

Truth Behind the Claim

It is often rumored that YG Entertainment, the management company of BLACKPINK members, might have intended to produce a music video for 'Forever Young' but ultimately decided against it. This speculation is based on several points, the most common being the belief that YG decided not to upload the video due to the immense amount of work required from both the members and the staff. However, upon closer examination, this claim does not hold water.

As the production house behind all BLACKPINK's music videos, YG Entertainment has a vested interest in creating high-quality visual content for their artists. It is highly unlikely that an entire video production process would be incomplete and then discarded. Furthermore, if the company believed there were issues with the video's potential return on investment in terms of money and time, they might choose to forgo the project, but not without completing the necessary steps.

Why Some Songs Lack Music Videos

It is indeed true that not all songs by popular K-pop groups feature music videos. Much of this decision-making process is influenced by several factors, including the creative vision of the band, the direction of the album, and strategic business decisions.

Absolute Lack of Concept: Some songs may not have a clear visual concept, which prompts the band to forgo a music video. For example, 'Dionysus' by BTS does not feature a music video, likely due to the abstract nature of the song and its performance-focused concept. Strategic Decision: Occasionally, a group may choose not to drop a music video for a particular song to maintain a certain image or narrative. While BLACKPINK does have a music video for 'Forever Young,' this does not mean every track will necessarily have visual content.

YG Entertainment's Approach to Music Videos

YG Entertainment is known for its investment in quality and artistic value, which is reflected in the high standards of BLACKPINK's music videos. The company carefully evaluates the potential return on investment and the creative vision for each project. For 'Forever Young,' YG Entertainment was committed to creating a compelling visual story that aligns with the song's emotional depth and target audience.

The success of 'Forever Young' also lays in the song's universal appeal, standing the test of time. As one of the most listened-to tracks in the K-pop genre, 'Forever Young' offered a significant return on investment through streaming services and other media platforms. Additionally, the song's performance and meaning resonate with fans, making a music video unnecessary.

Conclusion

In conclusion, the claim that BLACKPINK's 'Forever Young' was supposed to have a music video but was eventually cancelled by YG Entertainment is not supported by factual evidence. YG Entertainment is more likely to produce music videos for their artists to enhance their visual appeal, maintain high artistic standards, and maximize their potential for global recognition.

While not all songs feature music videos, this is primarily due to creative or strategic reasons. Fans of BLACKPINK and K-pop in general can appreciate the quality and variety of content that the group releases, knowing that any music video production is a carefully considered and worthwhile endeavor.