Strategies for Selling Your Musical Compositions and Instrumentals in the Digital Age
Selling your musical compositions and instrumentals today may seem different from the days of Tin Pan Alley, but the fundamental principle remains the same: exposure. You need to make your music known and loved by as many people as possible. This article will guide you through the process of creating and promoting your music, as well as exploring sync licensing and securing royalties. Let's dive in.
Creating and Promoting Your Music
The first step in selling your musical compositions and instrumentals is to create high-quality recordings. Your recordings should showcase your unique style and captivate the listener. Once you have your recordings, you need to promote them effectively.
Delivering Music to Listeners
The modern world of music is built on digital recordings. Consider creating a diverse set of high-quality recordings that you can share across various platforms. From streaming services like Spotify and Apple Music to niche platforms catering to your fan base, the world is your oyster. You can also take your music to clubs, cafes, and live events where people listen to music. This exposure can be crucial in making your compositions commercially viable.
Networking and Exposure
Networking is a vital part of the music business. Attend music conferences, workshops, and other events to connect with potential collaborators, producers, and industry professionals. Use social media platforms like Instagram, Twitter, and LinkedIn to share your work and engage with your audience. Leverage the power of word-of-mouth and see if your music can become a talking point at parties and gatherings.
Exploring Sync Licensing
If you are interested in selling your music for synchronization use, also known as sync licensing, you need to take a strategic approach. Sync licensing is the process of licensing your music for use in films, TV shows, commercials, and other media. This strategy can significantly boost your income and expand your reach.
Preparing Your Music Catalogue
To effectively pursue sync licensing, you need to have a well-organized music catalogue. Make sure you have a diverse set of tracks that cater to different genres and styles. Prepare a demo reel showcasing your best work, and ensure that your music is professionally recorded and produced.
Contacting Music Supervisors
Music supervisors are the gatekeepers for sync licensing opportunities. They are responsible for selecting music for films, TV shows, and other media. Reach out to these professionals and pitch your music. You can find music supervisors through industry contacts, professional networks, or by browsing music supervision job postings.
Joining Performing Rights Organizations
In many countries, including the United States and Canada, performing rights organizations (PROs) like ASCAP, BMI, and SOCAN can help you secure royalties from sync licensing. As a member, you will receive a portion of the royalties generated from the use of your music. Research the requirements for joining these organizations and take the necessary steps to become a member.
For more detailed information on sync licensing and royalties, watch online videos and read articles from industry professionals. There are numerous resources available that can guide you through the process and provide valuable insights.
Conclusion
Selling your musical compositions and instrumentals in the digital age is a strategic process that requires dedication, creativity, and a clear understanding of the market. By creating high-quality recordings, promoting your music effectively, and exploring sync licensing opportunities, you can reach a wider audience and boost your earnings. Stay connected with the music industry, and remember that persistence and hard work are key to success in music.