The Future of Electronic Dance Music in India: From Awareness to Growth
Electronic Dance Music (EDM) is no longer just a niche genre in the global music scene, but it is experiencing significant growth in India. Understanding and appreciating EDM can be a challenge for many due to the lack of awareness and exposure. However, with events like SUNBURN in 2007, India has started to embrace EDM, featuring international talents such as Avicii, Afrojack, Armin Van Buuren, Martin Garrix, and more. This article explores the current state of the Indian EDM scene, the potential for growth, and the importance of supporting local talent.
Current Awareness and Growth
While EDM remains unfamiliar to many, the genre is gradually gaining traction. A common misunderstanding is that EDM is synonymous with trance, big room, hardstyle, progressive house, and other sub-genres. Nevertheless, the interest is growing, and a small but dedicated community is forming. SUNBURN, a popular EDM festival in India, marked the beginning of a new era in the country’s music scene. Thanks to events like these, Indian audiences are becoming more exposed to international artists and styles.
Supporting Local Talent
The future of EDM in India heavily depends on the support for local talent. While artists like Lost Stories and The Dirty Code are making significant contributions to the genre, their work often remains under-the-radar. It is crucial to promote and recognize these local producers who bring a unique flavor to the EDM scene. The blend of traditional Indian instruments and ethnic influences adds a distinct flavor to EDM tracks, making them appealing for a diverse audience.
EDM in Various Cultural Contexts
EDM has the potential to cater to a wide range of audiences in India. It can be enjoyed in a non-Bollywood night club as well as in a Bollywood-themed event. The versatility of EDM allows it to integrate with different cultural and musical contexts. For instance, producing tracks that incorporate Indian ethnic influences can attract a broader audience. Similarly, using traditional Indian instruments like tabla, dhol, or sitar can capture local sentiments and resonate with the community.
Challenges and Opportunities
While the future of EDM in India looks promising, there are challenges that need to be addressed. A key challenge is to promote and support local talent, which often remains overshadowed by international stars. The Indian EDM scene is still in its nascent stages, and it needs more visibility and recognition. Moreover, the current preference for well-known international artists like Martin Garrix does not necessarily equate to the quality of local productions. Quality can be on par with international standards, but the difference lies in perspective and cultural relevance.
Comparisons to Other Fields
The Indian EDM scene can draw parallels to other fields, such as football. Just as India has a growing football fanbase that watches international leagues but lacks knowledge of its national team, the EDM scene mirrors this dynamic. Despite the growing exposure to international EDM, the recognition and appreciation for local talent remain limited. For instance, projecting the current state of Indian football (ranked 150th) can provide a cautionary tale of how a broader focus on local talent and diversity is essential for sustained growth.
Conclusion
The future of EDM in India is bright, but it requires a multi-faceted approach. Promoting local talent, blending cultural influences, and avoiding a one-size-fits-all approach will be key to the genre's growth. As the Indian EDM scene continues to evolve, it will undoubtedly offer a unique perspective on the genre, enriching the global EDM community with diverse sounds and experiences.