Introduction
It's an intriguing and often debated topic: why do celebrities think they have a unique voice in the political arena? Their opinions are frequently shared across various media platforms, drawing significant attention. Yet, their political knowledge and insight are often questioned. Does their belief in their political relevance stem from genuine knowledge or more from access to a public platform?
Access to a Public Platform
Celebrities operate with a unique privilege: they have access to a public platform. This is unlike the average citizen who discusses their political views in more intimate circles—among friends, colleagues, or within WhatsApp groups. Unlike regular folks, their opinions are amplified and captured by media outlets, giving them a larger audience. Journalism, in modern times, has increasingly taken on an entertainment function, which captures the public's interest more than substantive news. However, it's not just about fame—it's about the ability to influence and be heard.
The Entertainment Function of Journalism
When journalism caters to the need for entertainment, it shifts the focus from in-depth analysis to sensationalism and opinionated discussions. Celebrities, being the main purveyors of entertainment, naturally align with this shift. The entertainment value of celebrity opinions is celebrated and shared widely, often overshadowing the actual content or substance. This trend is driven by mass media's recognition that people would rather be entertained than thoroughly informed.
Agenda Setting Theory
The agenda setting theory from communication studies explains why celebrity opinions gain such traction. According to this theory, if something is covered in the media, it is deemed important. The more coverage something gets, the more important it is. This theory further explains why celebrities, even when their political knowledge is questionable, are often in the spotlight. It's not just about their expertise; it's about their visibility and the media's need to keep them relevant.
Politicians’ Validating Role in Celebrity Opinions
Celebrities testifying before Congress is another factor. While one could argue that certain expertise is valuable, the mere participation of a celebrity in political discourse can cloud the line between entertainment and reality. Politicians sometimes invite celebrities to testify on matters that might seem inconsequential or even laughable. For instance, Jane Fonda and Sally Field testifying about pesticide use due to their role as farmers in movies may be less about their expertise and more about their celebrity status.
Conclusion
In essence, celebrities think their political opinions matter because they are seen as having a public voice, provided by the media’s entertainment function and the agenda setting theory. The reality is that many people, regardless of whether they are celebrities or not, lack substantive political knowledge. However, the difference lies in the platforms they use to voice their opinions. This doesn't diminish the value of informed citizens but highlights the role of celebrity in political discourse.