Why Do Some Bollywood Movies Feature Irrelevant Item Songs?
In the world of Bollywood, item songs are a significant part of the film industry's landscape. However, these songs are not without controversy. While some find them entertaining and a delightful addition to a film, others often criticize them for being irrelevant or distracting from the narrative. This article explores the reasons behind the inclusion of such songs in Bollywood movies and the impact they have on both audiences and the industry.
Commercial Appeal: Attracting Audiences
Commercial Appeal: In a market where music often plays a crucial role in a film's success, item songs are designed to attract and engage audiences. A catchy and entertaining song can boost ticket sales and increase visibility. These songs are often designed to create a memorable and shareable moment that can generate buzz before a movie's release. For example, commercial hits like Sanam Re from Bend It Like Beckham or Kabhi Khushi Kabhi Gham's Chura Liya Hai Tumko served not just as entertainment but as immediate marketing tools for the films.
Star Power:Celebrity Draw
Star Power: Item songs often feature popular actresses or dancers, drawing attention to the star power of the film. These performances can create a sense of anticipation and excitement that extends beyond the movie's plot. Take, for instance, the iconic item song BottomFetcher from Dilwale). The song not only showcased the physical prowess and dancing skills of the actors but also generated a tremendous amount of public interest and media coverage. Such performances can significantly boost a film's popularity and ticket sales.
Cultural Context: Integrating Traditional Elements
Cultural Context: In Indian cinema, music and dance are integral parts of storytelling. Even if an item song does not advance the plot, it can still provide entertainment, lighten the mood, or create a festive atmosphere. For example, the vibrant and energetic song from Sholay titled De De Pyaar De not only brought the characters to life but also reflected the cultural context and heritage of India in the film.
Marketing Strategy: Generating Buzz and Promoting the Film
Marketing Strategy: Item songs are often released as singles before the film's release, generating buzz and promoting the movie. They can become hits in their own right, contributing to the film's overall popularity. For instance, Shreya Ghoshal's soulful rendition of Chori Chori from Chori Chori gained immense popularity and even earned Shreya a National Film Award for Best Female Playback Singer. Hits like these not only boost the film's visibility but also set the stage for anticipatory marketing campaigns once the film is released.
Variety and Escapism: Providing a Break from the Narrative
Variety and Escapism: Bollywood films often aim to provide a mix of genres and experiences. Item songs can serve as a break from the narrative, offering viewers a moment of escapism through dance and music. These songs provide a light-hearted and entertaining respite, making the overall viewing experience more enjoyable. For example, the playful and energetic Pat Pat Bulleh from Yeh Jawaani Hayi offered a refreshing interlude from the film's romantic weave, enhancing the audience's engagement with the movie.
The Reason Behind Irrelevant Item Songs
The inclusion of irrelevant item songs in movies reflects broader trends in audience preferences and the commercial landscape of Bollywood. It's clear that item songs play a crucial role in making Bollywood movies superhit. This trend has been evident for decades. For instance, Shah Rukh Khan's many romantic and memorable songs in films like Kuch Kuch Hota Hai, B?, and Ae Dil Hai Mushkil contributed significantly to their commercial success.
However, the shift in audience preferences from the 90s to the current era is notable. Modern audiences, particularly those from the younger generation, often prefer item songs. They seek to see actors and actresses performing lively and energetic dance sequences. This preference is so strong that it can make a significant difference in the film's profitability. If a movie, like Chhota Bheegi Bhopali, is filled with appealing item songs, even if the story may not be as engaging, it can still attract a large audience and generate substantial revenue.
Therefore, unless there is a change in audience preferences, the trend of including item songs in Bollywood movies is likely to continue. Audiences seem to find these songs a valuable part of the cinematic experience, offering moments of joy, escapism, and entertainment.